H&M has partnered with Beyoncé Knowles for their summertime
assortment. The worldwide superstar, whose personal style motivated the collection,
is already being featured in prints and billboard ads. The up-to-date images,
shot by Inez van Lamsweerde and Vinoodh Matadin in the Bahamas earlier this
year, show Beyoncé relaxing on a beach lounger in beautiful swimwear.
The singer will also appear in television and print ads
featuring other pieces from the H&M summer collection introducing ‘Beyoncé
as Mrs. Carter in H&M’ – tying in with the name of her upcoming world tour...
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