Beyonce + H&M ...


H&M has partnered with Beyoncé Knowles for their summertime assortment. The worldwide superstar, whose personal style motivated the collection, is already being featured in prints and billboard ads. The up-to-date images, shot by Inez van Lamsweerde and Vinoodh Matadin in the Bahamas earlier this year, show Beyoncé relaxing on a beach lounger in beautiful swimwear.

The singer will also appear in television and print ads featuring other pieces from the H&M summer collection introducing ‘Beyoncé as Mrs. Carter in H&M’ – tying in with the name of her upcoming world tour...

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