"The name Selfi was created from the word self which stems
from the dreamlike, juvenile part of the self which remains dormant to most.
The idea was to unlock this state through playing with pattern, form and shape.
Recreating, manipulating and ultimately capturing an essence or a spirit of the
time. Ideally each piece should reflect a nostalgic, dreamlike connection
between the wearer and item. And ultimately create form and shape from an
essence which is formless and shapeless.
Inspired by architecture, forms and patterns in nature, each
garment is designed to represent an innovative twist toward existing women’s
apparel."
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